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The SLA Georgia Chapter presents Chris Olson speaking about Personal Brands

Crafting a personal brand

The SLA Georgia Chapter presents Chris Olson speaking about Personal Brands.

Everyone has a personal brand, whether it’s been crafted or not. People make impressions and like corporate brands, personal brands are composed of basic branding components, all of which can be managed into a personal brand strategy designed to achieve a set of personal goals and objectives.

Crafting a Personal Brand is a 3 hour workshop dedicated to exploring the concept and reality of personal brands.  Led by Chris Olson, an expert in developing and managing the brands of libraries, information services and knowledge sharing communities, the workshop aims to help attendees become aware of their current personal brands and how they can be managed to meet professional goals.

Chris reviews the basic components of a personal brand and provides insights into what works and what doesn’t. Participants get feedback and ideas from colleagues for their personal brand, as well as insights into how they contribute to their organization’s overall communication’s strategy.

Is This Workshop for Me?
Yes! Job seekers, independent researchers, embedded information professionals, knowledge workers seeking career advancement, students about to enter the workforce, retired professionals contemplating part-time work, and others are sure to find this workshop to be engaging, fun, and informative.

Who is Chris Olson?
Chris has been marketing and communicating the value of information services for nearly 30 years with her firm, Chris Olson & Associates. She has a full roster of clients who rely on her abilities, resources and advice to guide their brands successfully.  In 2012 Chris was named an SLA Fellow in recognition of her contributions to and leadership in the profession.

When: Saturday, March 16, 2013  10am – 1pm (registration begins at 9:45am)

Where: Clough Commons, Georgia Tech, Room 102    Marketing Your Library
(Reduced / free parking on campus)

morning snacks, lunch & bottled water to be provided

$60; $30 for students, unemployed and retired librarians.

NO refunds can be issued and there will be NO on-site registration.


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